Talented personal are a vital asset of any enterprise and with Macau being one of the most remarkable leisure and entertainment centers of China, it is important to invest in our people. In line with the demand of this booming development, we understood the need to promote and establish a new generation of sales professionals for Macau's international branding and retail industry. In 2005, Rainbow collaborated with the Macao Polytechnic Institute and created a "Brand and Retail Professional Training Certificate Course." This annual curriculum offers a wide range of courses spanning from visual merchandising display, stylizing and clothing combinations, international and Chinese brand marketing skills, grooming and etiquette, to English proficiency for sales professionals. Students will also learn team management, international brand selling techniques and intermediate-level management training. Rainbow and the academy hopes to enhance the overall service quality in the retail and branding sectors of Macau, improving the overall traditional retail operation and bringing it to an international standard.